> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Tag Manager on Vortex IQ

> Monitor traffic, conversion and tracking integrity from Google Tag Manager, and catch instrumentation breaks before decisions are made on bad data.

Monitor traffic, conversion and tracking integrity from Google Tag Manager, and catch instrumentation breaks before decisions are made on bad data.

[Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) · [How connecting works](/integrations/connector-catalogue) · [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=google-tag-manager)

<CardGroup cols={5}>
  <Card title="21">
    performance signals
  </Card>

  <Card title="7">
    automated checks
  </Card>

  <Card title="Build your own">
    automated fixes
  </Card>

  <Card title="Ready to build yours">
    workflows
  </Card>

  <Card title="106">
    API operations
  </Card>
</CardGroup>

<Tabs>
  <Tab title="Overview">
    ### What you can achieve

    Capabilities are grouped around merchant outcomes, not API terminology.

    <CardGroup cols={2}>
      <Card title="Run operations">
        Monitor orders, fulfilment, delivery and settlement.
      </Card>

      <Card title="Protect revenue">
        Find failures, leaks and risks before they cost sales.
      </Card>

      <Card title="Control risk and change">
        Keep tracking, access and change under governed control.
      </Card>

      <Card title="Grow revenue">
        Improve discovery, conversion, campaigns and repeat purchase.
      </Card>

      <Card title="Customer experience">
        Find storefront, speed, accessibility and journey problems.
      </Card>

      <Card title="Catalogue quality">
        Identify missing, inconsistent or outdated product data.
      </Card>
    </CardGroup>

    ### From connection to verified outcome

    The controlled sequence every capability follows. Nothing changes a connected system without the approval step.

    <Steps>
      <Step title="Connect">
        Authorise the source. Scopes are shown before access is granted.
      </Step>

      <Step title="Monitor">
        Watch the signals against your own baselines, not universal defaults.
      </Step>

      <Step title="Detect">
        Run checks and gather evidence specific to your store.
      </Step>

      <Step title="Recommend">
        Explain what happened, why it matters and the proposed action.
      </Step>

      <Step title="Approve">
        You review scope, risk and reversibility before anything changes.
      </Step>

      <Step title="Execute">
        Apply through governed connector operations.
      </Step>

      <Step title="Verify">
        Confirm the intended result and keep the receipt.
      </Step>
    </Steps>

    No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.
  </Tab>

  <Tab title="Monitor (21)">
    ### Monitor performance

    21 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.

    <AccordionGroup>
      <Accordion title="Run operations (14 signals)">
        | Signal                                              | Alert behaviour | What it tracks                                                                                                                            |
        | --------------------------------------------------- | --------------- | ----------------------------------------------------------------------------------------------------------------------------------------- |
        | **Consent Coverage Gap (pixel firing pre-consent)** | Merchant rule   | Alerts for Consent Coverage Gap (pixel firing pre-consent).                                                                               |
        | **Container Version Count**                         | Watch only      | Description pending editorial review; the signal is live.                                                                                 |
        | **Container Version Status**                        | Merchant rule   | GTM-distinctive - whether the live version is the latest. Unpublished changes = the site isn't measured the way the team thinks.          |
        | **Days Since Last Publish**                         | Watch only      | Description pending editorial review; the signal is live.                                                                                 |
        | **Open Workspaces**                                 | Merchant rule   | Description pending editorial review; the signal is live.                                                                                 |
        | **Paused Tags**                                     | Watch only      | Description pending editorial review; the signal is live.                                                                                 |
        | **Tag Manager Health Score**                        | Merchant rule   | Composite penalising paused tags, unpublished workspace changes, consent gaps, and unused-trigger clutter.                                |
        | **Tags by Type**                                    | Watch only      | Configured tags grouped by GTM tag type (GTM API exposes no per-tag fire counts, so this is a live inventory breakdown, not fire volume). |
        | **Total Tags in Container**                         | Watch only      | Description pending editorial review; the signal is live.                                                                                 |
        | **Total Triggers**                                  | Watch only      | Description pending editorial review; the signal is live.                                                                                 |
        | **Unpublished Workspace Changes**                   | Merchant rule   | Workspace edits not yet published - stale workspaces drift from the live container.                                                       |
        | **Unused Triggers (0 attached tags)**               | Merchant rule   | Triggers attached to no tag - container clutter / cleanup candidates.                                                                     |
        | **Unused Variables (0 references)**                 | Merchant rule   | Description pending editorial review; the signal is live.                                                                                 |
        | **dataLayer Variables**                             | Watch only      | Description pending editorial review; the signal is live.                                                                                 |
      </Accordion>

      <Accordion title="Protect revenue (5 signals)">
        | Signal                                                     | Alert behaviour | What it tracks                                                                                                             |
        | ---------------------------------------------------------- | --------------- | -------------------------------------------------------------------------------------------------------------------------- |
        | **Consent Coverage vs Marketing Pixels Live**              | Merchant rule   | Consent Coverage vs Marketing Pixels Live, broken down by row.                                                             |
        | **Consent Mode Coverage %**                                | Merchant rule   | GTM-distinctive - share of ad / analytics tags correctly gated behind Consent Mode. Gaps = compliance + data-quality risk. |
        | **Conversion-Tag Fire Count vs Ad-Platform Conversions**   | Merchant rule   | If the GTM conversion tag under-fires vs what the ad platform expects, the merchant is mis-measuring ROAS.                 |
        | **GA4 Config Tag Fires vs GA4 Pageviews**                  | Merchant rule   | Description pending editorial review; the signal is live.                                                                  |
        | **Pixel Parity - GTM Tags vs Ad-Platform Pixels Expected** | Merchant rule   | Pixel Parity - GTM Tags vs Ad-Platform Pixels Expected, broken down by row.                                                |
      </Accordion>

      <Accordion title="Control risk and change (2 signals)">
        | Signal                             | Alert behaviour | What it tracks                                                                                  |
        | ---------------------------------- | --------------- | ----------------------------------------------------------------------------------------------- |
        | **Tag Consent-State Distribution** | Watch only      | Tag Consent-State Distribution, shown by share.                                                 |
        | **Tags Missing Consent Gating**    | Merchant rule   | Tags with consent\_status = needed\_not\_set - fire before consent. Names exactly which to fix. |
      </Accordion>
    </AccordionGroup>
  </Tab>

  <Tab title="Audit (7)">
    ### Audit risks and opportunities

    A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.

    <AccordionGroup>
      <Accordion title="Core Web Vitals failing on mobile (LCP > 2.5s OR CLS > 0.1 OR INP > 200ms)">
        **Severity** critical · **Outcome** Grow revenue · **Fix status** Report only

        Failing Core Web Vitals on mobile suppresses rankings sitewide and correlates directly with conversion loss; this is the field data Google actually uses.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `WEBPERF-CWV-001`
      </Accordion>

      <Accordion title="CWV pass rate below 75% on mobile">
        **Severity** high · **Outcome** Customer experience · **Fix status** Report only

        When fewer than three quarters of sampled pages pass Core Web Vitals, slow experiences are the norm rather than the exception for real visitors.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `WEBPERF-CWV-002`
      </Accordion>

      <Accordion title="Lighthouse performance score below 50 on mobile">
        **Severity** high · **Outcome** Grow revenue · **Fix status** Report only

        A mobile performance score below 50 means most shoppers meet a visibly slow store; speed is a ranking factor and a conversion factor at once.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `WEBPERF-PERF-001`
      </Accordion>

      <Accordion title="Lighthouse SEO score below 90">
        **Severity** medium · **Outcome** Grow revenue · **Fix status** Report only

        Lighthouse SEO failures are basic crawlability and metadata problems that suppress pages regardless of how good the content is.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `WEBPERF-SEO-001`
      </Accordion>

      <Accordion title="Lighthouse accessibility score below 90">
        **Severity** medium · **Outcome** Customer experience · **Fix status** Report only

        An accessibility score below 90 means common assistive-technology journeys are breaking; lost customers and legal exposure in several markets.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `WEBPERF-A11Y-001`
      </Accordion>

      <Accordion title="Render-blocking resources blocking > 500ms">
        **Severity** medium · **Outcome** Run operations · **Fix status** Report only

        Render-blocking resources delay the first paint beyond half a second; the store feels slower than it needs to be on every single visit.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `WEBPERF-RENDER-001`
      </Accordion>

      <Accordion title="Total page weight above 3 MiB">
        **Severity** medium · **Outcome** Catalogue quality · **Fix status** Candidate remediation

        Pages heavier than 3 MiB punish mobile and slow-connection shoppers hardest, exactly the visitors with the least patience for it.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `WEBPERF-WEIGHT-001`
      </Accordion>
    </AccordionGroup>

    #### Build your own automated fixes

    Turn any finding into an automated fix with a Vortex IQ workflow: **over 13,000 read and write operations across more than 200 connectors** are available as building blocks, with approval, verification and rollback on every change.
  </Tab>

  <Tab title="Automate">
    ### Automate approved work

    Vortex IQ is integrated with **38 read** and **68 write** operations across account s.containers.workspaces, account s.containers, account s.containers.workspaces.folders, account s.containers.versions, account s.containers.workspaces.templates, account s.containers.environments on Google Tag Manager. Combine them with anything from the **over 13,000 operations across more than 200 connectors** to automate the work in your own words.

    Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.

    [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=google-tag-manager)

    #### Ready to build your first Google Tag Manager workflow

    Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

    <Accordion title="Browse the operations you can build with">
      | Resource                                  | Read operations | Write operations |
      | ----------------------------------------- | --------------- | ---------------- |
      | account s.containers.workspaces           | 3               | 8                |
      | account s.containers                      | 4               | 5                |
      | account s.containers.workspaces.folders   | 2               | 6                |
      | account s.containers.versions             | 2               | 5                |
      | account s.containers.workspaces.templates | 2               | 5                |
      | account s.containers.environments         | 2               | 4                |
      | account s.containers.workspaces.clients   | 2               | 4                |
      | account s.containers.workspaces.tags      | 2               | 4                |

      Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.
    </Accordion>
  </Tab>
</Tabs>