> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # FullStory on Vortex IQ > Monitor traffic, conversion and tracking integrity from FullStory, and catch instrumentation breaks before decisions are made on bad data. Monitor traffic, conversion and tracking integrity from FullStory, and catch instrumentation breaks before decisions are made on bad data. [Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) · [How connecting works](/integrations/connector-catalogue) · [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=fullstory) performance signals automated checks automated fixes workflows API operations ### What you can achieve Capabilities are grouped around merchant outcomes, not API terminology. Find storefront, speed, accessibility and journey problems. Improve discovery, conversion, campaigns and repeat purchase. Find failures, leaks and risks before they cost sales. Monitor orders, fulfilment, delivery and settlement. Keep tracking, access and change under governed control. ### From connection to verified outcome The controlled sequence every capability follows. Nothing changes a connected system without the approval step. Authorise the source. Scopes are shown before access is granted. Watch the signals against your own baselines, not universal defaults. Run checks and gather evidence specific to your store. Explain what happened, why it matters and the proposed action. You review scope, risk and reversibility before anything changes. Apply through governed connector operations. Confirm the intended result and keep the receipt. No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls. ### Monitor performance 36 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system. | Signal | Alert behaviour | What it tracks | | --------------------------------------------------- | --------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ | | **Avg Scroll Depth %** | Watch only | Description pending editorial review; the signal is live. | | **Avg Session Duration** | Watch only | Description pending editorial review; the signal is live. | | **Goal Completions** | Watch only | Goal Completions from FullStory, grouped under Funnel Analysis. Computes when a live FullStory integration is connected; reconciles ecommerce against | | **Page Load to First Interaction** | Watch only | Description pending editorial review; the signal is live. | | **Pages per Session** | Watch only | Description pending editorial review; the signal is live. | | **Replay Capture Coverage %** | Merchant rule | Description pending editorial review; the signal is live. | | **Returning Visitor Rate %** | Watch only | Description pending editorial review; the signal is live. | | **Session Capture Broken (replay count collapsed)** | Merchant rule | Alerts for Session Capture Broken (replay count collapsed). | | **Sessions Captured** | Watch only | Description pending editorial review; the signal is live. | | **Sessions by Device Type** | Watch only | Sessions by Device Type. | | **Top Pages** | Watch only | Top Pages from FullStory, grouped under Customer Behaviour. Computes when a live FullStory integration is connected; reconciles ecommerce against Full | | **Top Traffic Sources** | Watch only | Top Traffic Sources from FullStory, grouped under Customer Behaviour. Computes when a live FullStory integration is connected; reconciles ecommerce ag | | Signal | Alert behaviour | What it tracks | | -------------------------------------------- | --------------- | --------------------------------------------------------------------------------------------------------------- | | **Avg Frustration Score** | Merchant rule | FullStory-distinctive composite , the single number for how frustrated visitors are. | | **Checkout-Path Frustration Spike** | Merchant rule | Alerts for Checkout-Path Frustration Spike. | | **Cursor Thrashing Rate %** | Merchant rule | Erratic mouse movement , a confused or lost visitor. | | **Dead Click Hotspots (by element)** | Watch only | Element selectors receiving the most dead clicks , names exactly what to fix. | | **Dead Click Rate %** | Merchant rule | Clicks on elements that do nothing , a non-interactive thing looks clickable. | | **Error Click Rate %** | Merchant rule | Clicks that trigger a console / JS error , direct evidence of a broken interaction. | | **Frustration Signal Volume Anomaly** | Merchant rule | Alerts for Frustration Signal Volume Anomaly. | | **FullStory UX Health Score** | Merchant rule | Composite: low-frustration x replay-capture-healthy x no-dead-click-hotspots x checkout-path-clean. | | **High-Frustration Sessions (review queue)** | Merchant rule | Sessions above the frustration threshold , a prioritised replay-review queue. | | **Rage Click Rate %** | Merchant rule | FullStory-distinctive , % of sessions with a rage-click event. Rising = a UI element is broken or unresponsive. | | **Worst Frustration Pages** | Watch only | Pages ranked by frustration score , names where to focus UX work first. | | Signal | Alert behaviour | What it tracks | | ------------------------------------------------ | ------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------ | | **Bounce Rate** | Alert band 40 / 60 | Bounce Rate from FullStory, grouped under Customer Behaviour. Computes when a live FullStory integration is connected; reconciles ecommerce against Fu | | **Cart Abandonment Rate** | Alert band 60 / 75 | Cart Abandonment Rate from FullStory, grouped under Funnel Analysis. Computes when a live FullStory integration is connected; reconciles ecommerce aga | | **Form Abandonment Rate %** | Merchant rule | Description pending editorial review; the signal is live. | | **FullStory Session Outcome vs Ecom Conversion** | Merchant rule | Description pending editorial review; the signal is live. | | **Landing Page Performance vs Frustration** | Merchant rule | Landing Page Performance vs Frustration, broken down by row. | | **Session Frustration vs Cart Abandonment** | Merchant rule | Description pending editorial review; the signal is live. | | **Session Source vs Ecom Revenue Attribution** | Merchant rule | Session Source vs Ecom Revenue Attribution, broken down by row. | | Signal | Alert behaviour | What it tracks | | ------------------------------------ | ---------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ | | **Checkout-Path Frustration Events** | Merchant rule | Frustration events on cart / checkout pages , direct revenue blockers. | | **New Users** | Watch only | New Users from FullStory, grouped under Traffic Acquisition. Computes when a live FullStory integration is connected; reconciles ecommerce against Ful | | **Real-Time Users** | Watch only | Real-Time Users from FullStory, grouped under Traffic Acquisition. Computes when a live FullStory integration is connected; reconciles ecommerce again | | **Session Conversion Rate** | Alert band 2 / 1 | Session Conversion Rate from FullStory, grouped under Funnel Analysis. Computes when a live FullStory integration is connected; reconciles ecommerce a | | **Sessions** | Watch only | Sessions from FullStory, grouped under Traffic Acquisition. Computes when a live FullStory integration is connected; reconciles ecommerce against Full | | **Users** | Watch only | Users from FullStory, grouped under Traffic Acquisition. Computes when a live FullStory integration is connected; reconciles ecommerce against FullSto | ### Audit risks and opportunities A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail. **Severity** critical · **Outcome** Grow revenue · **Fix status** Report only The property has meaningful traffic but reports zero conversions, which almost never means zero sales; it means the tool cannot see the sales that are happening. Every conversion-based report and any ad spend optimised against this tool's conversion signal is blind until this is fixed. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `ANALYTICS-TRACK-003` **Severity** high · **Outcome** Control risk and change · **Fix status** Report only With invalid credentials the tool has stopped collecting entirely; every metric that depends on it is silently stale. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `FS06` **Severity** high · **Outcome** Protect revenue · **Fix status** Report only Analytics showing conversions while the store records zero orders (or the reverse) means one of the two systems is wrong; every decision made on the divergent numbers is at risk. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `ANALYTICS-ATTR-001` **Severity** high · **Outcome** Protect revenue · **Fix status** Report only Three out of four shoppers who add something to their cart leave without buying it. These are the closest prospects the store has, people who already decided they wanted a specific product, so this is lost revenue that was nearly captured, not cold traffic that never showed interest. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `ANALYTICS-CART-001` **Severity** high · **Outcome** Grow revenue · **Fix status** Report only Frustration signals on the checkout path are as close to watching lost sales happen as analytics gets; each cluster is a prioritised fix. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `FS05` **Severity** high · **Outcome** Control risk and change · **Fix status** Report only A sharp drop in captured events or sessions usually means a tracking break after a site change, not a real traffic collapse; decisions made on the partial data will be wrong. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `FS01` **Severity** high · **Outcome** Grow revenue · **Fix status** Report only Fewer than 1 in 100 sessions convert. At this rate the store needs a large multiple of today's traffic just to hold revenue flat, so the most efficient lever right now is fixing conversion, not buying more visitors who will convert at the same low rate. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `ANALYTICS-TRACK-002` **Severity** medium · **Outcome** Grow revenue · **Fix status** Report only Under 30 seconds of engaged time is barely enough to read a headline, let alone consider a product. Visitors this disengaged are unlikely to convert on this visit or return for another, so traffic that looks healthy in a session count is not translating into attention. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `ANALYTICS-ENGAGE-001` **Severity** medium · **Outcome** Customer experience · **Fix status** Report only A rising average frustration score means the experience is degrading in aggregate even if no single page stands out yet. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `FS07, FS08` **Severity** medium · **Outcome** Protect revenue · **Fix status** Report only Seven in ten visitors are leaving after one page. Whatever is bringing them, an ad, a search result, a link, is not being matched by what they find when they arrive, and every one of those visits was still a cost (ad spend, content effort, SEO ranking) that produced no second page view. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `ANALYTICS-TRACK-001` **Severity** medium · **Outcome** Grow revenue · **Fix status** Report only Dead clicks concentrated on specific elements mean shoppers believe something is clickable and it is not; each cluster is a small usability fix with real conversion upside. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `FS03` **Severity** medium · **Outcome** Customer experience · **Fix status** Report only Error clicks mean interface actions are visibly failing for real users; each one is a defect with a session recording attached. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `FS04` **Severity** medium · **Outcome** Customer experience · **Fix status** Report only Rage clicks mark moments of user fury at an unresponsive interface; they cluster on the exact elements worth fixing first. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `FS02` **Severity** low · **Outcome** Customer experience · **Fix status** Report only Sessions with no frustration signals at all can indicate instrumentation gaps rather than universal delight; worth confirming the capture is complete. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `FS09` #### Build your own automated fixes Turn any finding into an automated fix with a Vortex IQ workflow: **over 13,000 read and write operations across more than 200 connectors** are available as building blocks, with approval, verification and rollback on every change. ### Automate approved work Vortex IQ is integrated with **3 read** and **1 write** operations across eventaggregates, segmentexports, sessions, userindividuals on FullStory. Combine them with anything from the **over 13,000 operations across more than 200 connectors** to automate the work in your own words. Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution. [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=fullstory) #### Ready to build your first FullStory workflow Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build. | Resource | Read operations | Write operations | | --------------- | --------------- | ---------------- | | eventaggregates | 1 | 0 | | segmentexports | 0 | 1 | | sessions | 1 | 0 | | userindividuals | 1 | 0 | Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.