> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Ecwid by Lightspeed on Vortex IQ > Monitor store performance, find catalogue and operational problems, and safely apply approved changes to Ecwid by Lightspeed. Monitor store performance, find catalogue and operational problems, and safely apply approved changes to Ecwid by Lightspeed. [Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) · [View setup guide](/integrations/ecwid) · [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=ecwid) performance signals automated checks prepared fixes proven workflows API operations ### What you can achieve Capabilities are grouped around merchant outcomes, not API terminology. Monitor orders, fulfilment, delivery and settlement. Find failures, leaks and risks before they cost sales. Keep tracking, access and change under governed control. Improve discovery, conversion, campaigns and repeat purchase. Identify missing, inconsistent or outdated product data. Find storefront, speed, accessibility and journey problems. ### From connection to verified outcome The controlled sequence every capability follows. Nothing changes a connected system without the approval step. Authorise the source. Scopes are shown before access is granted. Watch the signals against your own baselines, not universal defaults. Run checks and gather evidence specific to your store. Explain what happened, why it matters and the proposed action. You review scope, risk and reversibility before anything changes. Apply through governed connector operations. Confirm the intended result and keep the receipt. No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls. ### Monitor performance 41 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system. | Signal | Alert behaviour | What it tracks | | --------------------------------------------- | ------------------ | -------------------------------------------------------------------------------------------------------------------------------------------- | | **AOV by Country** | Watch only | AOV by Country. | | **Active Storefront Surfaces** | Watch only | Count of enabled storefront surfaces (embed / Instant Site / Facebook / Instagram / Square POS etc.). Top of the multi-channel health stack. | | **Average Order Value** | Alert band 0 / -5 | Description pending editorial review; the signal is live. | | **Avg Order Fulfillment Time** | Merchant rule | Description pending editorial review; the signal is live. | | **Awaiting Payment Orders** | Merchant rule | Orders stuck in AWAITING\_PAYMENT > 24h usually = payment-gateway issue or customer-side dropoff. | | **Channel-Specific Order Drop** | Merchant rule | If one storefront surface stops producing orders while others continue, indicates surface-specific outage or sync break. | | **Fulfillment Rate** | Alert band 95 / 90 | % of orders (30d) with fulfillmentStatus SHIPPED or DELIVERED. | | **New Customers (30d)** | Watch only | Description pending editorial review; the signal is live. | | **Order Processing Backlog** | Alert band 10 / 50 | Alerts for Order Processing Backlog. | | **Order Volume** | Watch only | Description pending editorial review; the signal is live. | | **Orders by Country** | Watch only | Description pending editorial review; the signal is live. | | **Pending Orders** | Alert band 10 / 50 | Description pending editorial review; the signal is live. | | **Products on Unlimited Stock (no tracking)** | Merchant rule | Ecwid's unlimited-stock flag skips inventory tracking. High % = either intentional (digital products) or sloppy (missing stock setup). | | **Stock-Out Burst (>5 SKUs in \<1h)** | Merchant rule | Alerts for Stock-Out Burst (>5 SKUs in \<1h). | | **Total Customers** | Watch only | Description pending editorial review; the signal is live. | | Signal | Alert behaviour | What it tracks | | -------------------------------------------------- | ---------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ | | **Cancellation Rate** | Alert band 1 / 3 | Description pending editorial review; the signal is live. | | **Conversion Rate** | Alert band 3 / 1 | Conversion Rate from Ecwid by Lightspeed, grouped under Revenue at Risk. Computes when a live Ecwid by Lightspeed integration is connected; reconciles | | **Ecwid Inventory vs Active Marketplace Listings** | Merchant rule | Ecwid Inventory vs Active Marketplace Listings. | | **High-Value Customers Unengaged on Email** | Merchant rule | High-Value Customers Unengaged on Email, broken down by row. | | **Inventory Sync Drift Across Storefronts** | Merchant rule | Same SKU showing different stock counts across embed vs Instant Site vs Facebook shop = sync logic gap; risks overselling. | | **Low-Stock Products** | Watch only | Low-Stock Products from Ecwid by Lightspeed, grouped under Catalogue Health. Computes when a live Ecwid by Lightspeed integration is connected; reconc | | **Orders → Email Campaign Attribution** | Merchant rule | Orders → Email Campaign Attribution, broken down by row. | | **Out-of-Stock Products** | Alert band 0 / 5 | Description pending editorial review; the signal is live. | | **Refund Rate** | Alert band 2 / 5 | Description pending editorial review; the signal is live. | | **Revenue at Risk** | Merchant rule | Description pending editorial review; the signal is live. | | **Top-Velocity SKUs vs Ad Spend** | Merchant rule | Top-Velocity SKUs vs Ad Spend, broken down by row. | | Signal | Alert behaviour | What it tracks | | ---------------------------------------- | ------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Coupon Code Usage Rate** | Alert band 20 / 40 | % of orders (30d) with a discount coupon code applied , an order-count share, not the \$-discount-to-revenue ratio some other platforms show under this | | **Guest vs Registered Order Split** | Watch only | Ecwid permits guest checkout. High guest share = lower email reach for re-engagement. | | **Orders by Status** | Watch only | Orders by Status from Ecwid by Lightspeed, grouped under Revenue & Growth. Computes when a live Ecwid by Lightspeed integration is connected; reconcil | | **Orders to Email Campaign Attribution** | Watch only | Orders to Email Campaign Attribution from Ecwid by Lightspeed, grouped under Order Issues. Computes when a live Ecwid by Lightspeed integration is con | | **Products Missing SEO Title** | Alert band 10 / 30 | Products where seoTitle is empty , distinct from the display name, so search engines and social previews have nothing written for them. | | **Repeat Customer Rate** | Alert band 25 / 10 | Description pending editorial review; the signal is live. | | **Revenue Trend** | Watch only | Description pending editorial review; the signal is live. | | **Revenue by Storefront Surface** | Watch only | Per-storefront revenue split. Reveals which surfaces are pulling weight and which are dormant. | | **Top Products by Revenue** | Watch only | Top Products by Revenue from Ecwid by Lightspeed, grouped under Revenue & Growth. Computes when a live Ecwid by Lightspeed integration is connected; r | | **Total Revenue (30d)** | Alert band 0 / -5 | Description pending editorial review; the signal is live. | | Signal | Alert behaviour | What it tracks | | -------------------------------- | ----------------- | ------------------------------------------------------------------------------------------- | | **Disabled Products** | Watch only | Description pending editorial review; the signal is live. | | **Products Missing Description** | Alert band 5 / 20 | Products where description is empty (HTML markup with no real text also counts as missing). | | **Total Products** | Watch only | Description pending editorial review; the signal is live. | | Signal | Alert behaviour | What it tracks | | -------------------------------- | --------------- | ---------------------------------------- | | **Ecwid API Failure Rate Spike** | Merchant rule | Alerts for Ecwid API Failure Rate Spike. | | Signal | Alert behaviour | What it tracks | | ----------------------------------- | --------------- | ------------------------------------------------------------------------------------------------------------------------------------------ | | **Storefronts on Deprecated Theme** | Merchant rule | Themes deprecated by Ecwid's twice-yearly design refresh. Old themes silently lose features (cart UX improvements, accessibility patches). | ### Audit risks and opportunities A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail. **Severity** critical · **Outcome** Protect revenue · **Fix status** Candidate remediation When more than 1 order in 10 is failing to reach fulfilment, customers have paid for goods that are not shipping on time; refunds, chargebacks and support load follow quickly. A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided. Reference: `ECOM-FULFIL-001` **Severity** high · **Outcome** Protect revenue · **Fix status** Report only More than 1 in 10 orders is being cancelled. Unlike a return, a cancellation often means the customer changed their mind or hit a problem before the order even shipped, checkout friction, a payment failure, an unexpectedly long delivery estimate, which usually points to a fixable step in the order f Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `ECOM-CANCEL-001` **Severity** high · **Outcome** Protect revenue · **Fix status** Candidate remediation More than 1 in 20 orders is being refunded. Beyond the direct revenue loss, this rate also carries payment-cost consequences, processors and payment gateways watch refund and dispute rates, and a sustained high rate can affect processing terms independent of the lost sale itself. A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided. Reference: `ECOM-REFUND-001` **Severity** medium · **Outcome** Grow revenue · **Fix status** Report only Discounting above roughly 20 percent of revenue erodes margin quickly, often without lifting volume enough to pay for itself, and trains customers to wait for codes. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `ECOM-DISCOUNT-001` **Severity** medium · **Outcome** Grow revenue · **Fix status** Candidate remediation Every product at zero or negative stock is a page a customer can still find, still add to cart in some storefront setups, and still be disappointed by. Zero-stock listings that stay live also keep spending any ad budget or SEO ranking pointed at them, driving traffic to a product nobody can actually A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided. Reference: `ECOM-INVENTORY-001` **Severity** medium · **Outcome** Grow revenue · **Fix status** Candidate remediation Fewer than 1 in 5 customers comes back for a second order. Acquiring a first-time customer is almost always the most expensive part of earning their business, so a repeat rate this low means the store is paying that acquisition cost repeatedly instead of earning a second (cheaper) sale from customer A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided. Reference: `ECOM-CUSTOMER-001` **Severity** low · **Outcome** Grow revenue · **Fix status** Prepared fix Products without SEO titles compete in search under their bare product names; pages that could rank for buying keywords stay invisible. A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution. Reference: `ECOM-CATALOGUE-002` **Severity** low · **Outcome** Grow revenue · **Fix status** Candidate remediation A product with no description gives a shopper nothing to evaluate beyond a photo and a price. It also gives search engines almost nothing to index, so these products are simultaneously converting worse for visitors who do find them and ranking worse in organic search for anyone who has not. A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided. Reference: `ECOM-CATALOGUE-001` ### Automate approved work Vortex IQ is integrated with **5 read** and **0 write** operations across customers, orders, products, profiles, storefronts on Ecwid by Lightspeed. Combine them with anything from the **over 13,000 operations across more than 200 connectors** to automate the work in your own words. Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution. [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=ecwid) #### Ready to build your first Ecwid by Lightspeed workflow Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build. | Resource | Read operations | Write operations | | ----------- | --------------- | ---------------- | | customers | 1 | 0 | | orders | 1 | 0 | | products | 1 | 0 | | profiles | 1 | 0 | | storefronts | 1 | 0 | Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.