> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Dotdigital on Vortex IQ

> Monitor email revenue and deliverability for Dotdigital, catch broken automations early, and keep lifecycle marketing accountable to store outcomes.

Monitor email revenue and deliverability for Dotdigital, catch broken automations early, and keep lifecycle marketing accountable to store outcomes.

[Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) · [How connecting works](/integrations/connector-catalogue) · [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=dotdigital)

<CardGroup cols={5}>
  <Card title="16">
    performance signals
  </Card>

  <Card title="12">
    automated checks
  </Card>

  <Card title="0">
    prepared fixes
  </Card>

  <Card title="0">
    proven workflows
  </Card>

  <Card title="29">
    API operations
  </Card>
</CardGroup>

<Tabs>
  <Tab title="Overview">
    ### What you can achieve

    Capabilities are grouped around merchant outcomes, not API terminology.

    <CardGroup cols={2}>
      <Card title="Protect revenue">
        Find failures, leaks and risks before they cost sales.
      </Card>

      <Card title="Run operations">
        Monitor orders, fulfilment, delivery and settlement.
      </Card>

      <Card title="Grow revenue">
        Improve discovery, conversion, campaigns and repeat purchase.
      </Card>
    </CardGroup>

    ### From connection to verified outcome

    The controlled sequence every capability follows. Nothing changes a connected system without the approval step.

    <Steps>
      <Step title="Connect">
        Authorise the source. Scopes are shown before access is granted.
      </Step>

      <Step title="Monitor">
        Watch the signals against your own baselines, not universal defaults.
      </Step>

      <Step title="Detect">
        Run checks and gather evidence specific to your store.
      </Step>

      <Step title="Recommend">
        Explain what happened, why it matters and the proposed action.
      </Step>

      <Step title="Approve">
        You review scope, risk and reversibility before anything changes.
      </Step>

      <Step title="Execute">
        Apply through governed connector operations.
      </Step>

      <Step title="Verify">
        Confirm the intended result and keep the receipt.
      </Step>
    </Steps>

    No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.
  </Tab>

  <Tab title="Monitor (16)">
    ### Monitor performance

    16 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.

    <AccordionGroup>
      <Accordion title="Grow revenue (9 signals)">
        | Signal                    | Alert behaviour    | What it tracks                                      |
        | ------------------------- | ------------------ | --------------------------------------------------- |
        | **Campaign Performance**  | Watch only         | Top campaigns ranked by unique opens.               |
        | **Campaign Status**       | Watch only         | Campaigns grouped by status.                        |
        | **Email Click Rate**      | Alert band 3 / 1   | Aggregate email click rate across recent campaigns. |
        | **Email Open Rate**       | Alert band 25 / 15 | Aggregate email open rate across recent campaigns.  |
        | **Email Sends Over Time** | Watch only         | Email send volume over time.                        |
        | **Open Rate Trend**       | Watch only         | Open rate trend across recent campaigns.            |
        | **Subscriber Growth**     | Watch only         | Subscriber growth over time.                        |
        | **Total Campaigns**       | Watch only         | Total number of email campaigns.                    |
        | **Unsubscribe Rate**      | Alert band 0.3 / 1 | Aggregate unsubscribe rate across recent campaigns. |
      </Accordion>

      <Accordion title="Run operations (6 signals)">
        | Signal                    | Alert behaviour | What it tracks                                 |
        | ------------------------- | --------------- | ---------------------------------------------- |
        | **Active Programs**       | Watch only      | Number of active automation programs.          |
        | **Address Books**         | Watch only      | Total number of address books.                 |
        | **Automation Programs**   | Watch only      | Total automation programs.                     |
        | **Largest Address Books** | Watch only      | Largest address books ranked by contact count. |
        | **Program Status**        | Watch only      | Automation programs grouped by status.         |
        | **Total Contacts**        | Watch only      | Total contacts across all address books.       |
      </Accordion>

      <Accordion title="Protect revenue (1 signals)">
        | Signal          | Alert behaviour  | What it tracks                                 |
        | --------------- | ---------------- | ---------------------------------------------- |
        | **Bounce Rate** | Alert band 2 / 5 | Aggregate bounce rate across recent campaigns. |
      </Accordion>
    </AccordionGroup>
  </Tab>

  <Tab title="Audit (12)">
    ### Audit risks and opportunities

    A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.

    <AccordionGroup>
      <Accordion title="Spam complaint rate > 0.1%">
        **Severity** critical · **Outcome** Protect revenue · **Fix status** Report only

        Spam complaints are the fastest way to damage sender reputation with mailbox providers; a rate this high can get future campaigns throttled or routed to spam even for recipients who never complained, which drags down deliverability for the whole list, not just the segment that complained.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `EM-DEL-002`
      </Accordion>

      <Accordion title="Abandoned-cart flow not live">
        **Severity** high · **Outcome** Protect revenue · **Fix status** Report only

        Abandoned-cart recovery is usually the single highest-ROI automation in email: high-intent shoppers who nearly bought are contacted at exactly the right moment. Without it they are never contacted at all.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `EM-FLOW-001`
      </Accordion>

      <Accordion title="Bounce rate > 5%">
        **Severity** high · **Outcome** Protect revenue · **Fix status** Report only

        More than 1 in 20 emails is bouncing. Beyond the immediate lost reach, mailbox providers watch bounce rate as a sender-reputation signal, and a rate this high risks future emails, even to good addresses, landing in spam instead of the inbox.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `EM-DEL-001`
      </Accordion>

      <Accordion title="Delivery rate < 95%">
        **Severity** high · **Outcome** Protect revenue · **Fix status** Report only

        More than 1 in 20 emails is not reaching an inbox at all, whether blocked, bounced, or filtered. Every campaign, promotion or transactional email built on this list is reaching a materially smaller audience than the send count suggests.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `EM-DEL-003`
      </Accordion>

      <Accordion title="Welcome flow not live">
        **Severity** medium · **Outcome** Grow revenue · **Fix status** Report only

        New subscribers are at their most engaged in their first days; without a live welcome flow that window closes unconverted.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `EM-FLOW-002`
      </Accordion>

      <Accordion title="High Bounce Rate">
        **Severity** low · **Outcome** Protect revenue · **Fix status** Report only

        Bounced emails never reach the customer, and past roughly 5% mailbox providers treat the sender as risky, dragging down delivery of every future campaign including the ones that make money.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `DD01`
      </Accordion>

      <Accordion title="High Unsubscribe Rate">
        **Severity** low · **Outcome** Protect revenue · **Fix status** Report only

        A rising unsubscribe rate shrinks the reachable audience and usually signals frequency or relevance problems; every lost subscriber removes future campaign and flow revenue.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `DD02`
      </Accordion>

      <Accordion title="Inactive Programs">
        **Severity** low · **Outcome** Protect revenue · **Fix status** Report only

        Automations that are switched off or erroring stop producing revenue silently; abandoned-cart, welcome and win-back flows are typically the highest-earning sends a store has.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `DD04, DD05`
      </Accordion>

      <Accordion title="Limited segmentation , fewer than 3 segments">
        **Severity** low · **Outcome** Protect revenue · **Fix status** Report only

        With fewer than 3 segments, campaigns are almost certainly going to the entire list every time, new customers and loyal repeat buyers, engaged subscribers and people who have not opened an email in a year, all treated identically. That flattens response rates and raises the same unsubscribe and spam

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `EM-LIST-001`
      </Accordion>

      <Accordion title="Low Click Rate">
        **Severity** low · **Outcome** Grow revenue · **Fix status** Report only

        Opens without clicks mean the content is not converting attention into store visits; the list is paying attention but the message is not earning the click.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `DD06`
      </Accordion>

      <Accordion title="Low Open Rate">
        **Severity** low · **Outcome** Protect revenue · **Fix status** Report only

        Consistently low opens mean subject lines, send times or list quality are wasting sends, and engagement-based inbox placement then makes future sends perform even worse.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `DD03`
      </Accordion>

      <Accordion title="Too many draft flows (> 3) , launch tech debt">
        **Severity** low · **Outcome** Grow revenue · **Fix status** Report only

        More than 3 automation flows are built but never turned on. Each one represents planned revenue, welcome series, replenishment reminders, win-back campaigns, that is sitting unused; the work to build them already happened, so the only thing standing between the store and that revenue is publishing t

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `EM-FLOW-004`
      </Accordion>
    </AccordionGroup>

    #### Build your own automated fixes

    Turn any finding into an automated fix with a Vortex IQ workflow: **over 13,000 read and write operations across more than 200 connectors** are available as building blocks, with approval, verification and rollback on every change.
  </Tab>

  <Tab title="Automate">
    ### Automate approved work

    Vortex IQ is integrated with **13 read** and **16 write** operations across contacts, insightdataaccounts, insightdatacontacts, insightdatacollections, contactdeletes, contactimports on Dotdigital. Combine them with anything from the **over 13,000 operations across more than 200 connectors** to automate the work in your own words.

    Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.

    [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=dotdigital)

    #### Ready to build your first Dotdigital workflow

    Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

    <Accordion title="Browse the operations you can build with">
      | Resource               | Read operations | Write operations |
      | ---------------------- | --------------- | ---------------- |
      | contacts               | 2               | 4                |
      | insightdataaccounts    | 3               | 2                |
      | insightdatacontacts    | 2               | 2                |
      | insightdatacollections | 1               | 2                |
      | contactdeletes         | 1               | 1                |
      | contactimports         | 1               | 1                |
      | insightdataimports     | 1               | 1                |
      | insightdataasyncs      | 1               | 0                |

      Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.
    </Accordion>
  </Tab>
</Tabs>