> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# CloudHub Insights on Vortex IQ

> Monitor store performance, find catalogue and operational problems, and safely apply approved changes to CloudHub Insights.

Monitor store performance, find catalogue and operational problems, and safely apply approved changes to CloudHub Insights.

[Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) · [View setup guide](/integrations/cloudhub-insights) · [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=cloudhub-insights)

<CardGroup cols={5}>
  <Card title="39">
    performance signals
  </Card>

  <Card title="18">
    automated checks
  </Card>

  <Card title="1">
    prepared fixes
  </Card>

  <Card title="Ready to build yours">
    workflows
  </Card>

  <Card title="12">
    API operations
  </Card>
</CardGroup>

<Tabs>
  <Tab title="Overview">
    ### What you can achieve

    Capabilities are grouped around merchant outcomes, not API terminology.

    <CardGroup cols={2}>
      <Card title="Run operations">
        Monitor orders, fulfilment, delivery and settlement.
      </Card>

      <Card title="Catalogue quality">
        Identify missing, inconsistent or outdated product data.
      </Card>

      <Card title="Protect revenue">
        Find failures, leaks and risks before they cost sales.
      </Card>

      <Card title="Grow revenue">
        Improve discovery, conversion, campaigns and repeat purchase.
      </Card>

      <Card title="Customer experience">
        Find storefront, speed, accessibility and journey problems.
      </Card>
    </CardGroup>

    ### From connection to verified outcome

    The controlled sequence every capability follows. Nothing changes a connected system without the approval step.

    <Steps>
      <Step title="Connect">
        Authorise the source. Scopes are shown before access is granted.
      </Step>

      <Step title="Monitor">
        Watch the signals against your own baselines, not universal defaults.
      </Step>

      <Step title="Detect">
        Run checks and gather evidence specific to your store.
      </Step>

      <Step title="Recommend">
        Explain what happened, why it matters and the proposed action.
      </Step>

      <Step title="Approve">
        You review scope, risk and reversibility before anything changes.
      </Step>

      <Step title="Execute">
        Apply through governed connector operations.
      </Step>

      <Step title="Verify">
        Confirm the intended result and keep the receipt.
      </Step>
    </Steps>

    No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.
  </Tab>

  <Tab title="Monitor (39)">
    ### Monitor performance

    39 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.

    <AccordionGroup>
      <Accordion title="Run operations (17 signals)">
        | Signal                             | Alert behaviour    | What it tracks                                                                             |
        | ---------------------------------- | ------------------ | ------------------------------------------------------------------------------------------ |
        | **Avg Buybox Share (24h)**         | Alert band 85 / 60 | AVG(RepriceDailyReport.AvgBuyBoxShareLast24Hours).                                         |
        | **Backlog > 48h**                  | Alert band 10 / 50 | Orders in a non-dispatched stage entered >48h ago (OrderStageChangeLog.CreatedOn).         |
        | **Backordered Units**              | Merchant rule      | SUM(MasterQuantity.BackOrderded).                                                          |
        | **Business (B2B) Order Share**     | Watch only         | Invoice.IsBusinessOrder = 1 share of orders.                                               |
        | **Buybox Win Rate**                | Alert band 85 / 60 | RepriceDailyReport WHERE BuyboxOwner = 1 ÷ total repriced ASINs (24h).                     |
        | **Despatch Rate**                  | Alert band 95 / 90 | Orders in a dispatched OrderStage ÷ total orders (OrderDetails ⋈ OrderStage.IsDispatched). |
        | **Inventory Cost Value**           | Watch only         | SUM(MasterQuantity.AvailableQuantity × Inventory.CostPrice).                               |
        | **Order Despatch Backlog**         | Alert band 10 / 50 | Alerts for Order Despatch Backlog.                                                         |
        | **Orders Awaiting Despatch**       | Alert band 10 / 50 | OrderDetails Active=1 in a non-dispatched stage.                                           |
        | **Prime Order Share**              | Watch only         | Invoice.IsPrime = 1 share of orders.                                                       |
        | **Repricer Coverage**              | Alert band 80 / 50 | SKUs in RepricingInventory ÷ active Amazon SKUs.                                           |
        | **SKUs Awaiting PO**               | Watch only         | Report\_Products WHERE AwaitingPO > 0.                                                     |
        | **SKUs Without Cost Price**        | Merchant rule      | Inventory WHERE CostPrice IS NULL OR CostPrice = 0 (blocks margin reporting).              |
        | **SKUs Without Dimensions/Weight** | Merchant rule      | Inventory WHERE Weight/Height/Length/Width IS NULL (breaks courier rating).                |
        | **SKUs Without Images**            | Merchant rule      | Inventory SKUs with no row in ImageMaster/ImageLinks.                                      |
        | **Stale Inventory (no 30d sales)** | Merchant rule      | masterinventory.Last30Day = 0 with stock on hand.                                          |
        | **Total Available Units**          | Watch only         | SUM(MasterQuantity.AvailableQuantity).                                                     |
      </Accordion>

      <Accordion title="Protect revenue (10 signals)">
        | Signal                               | Alert behaviour    | What it tracks                                                            |
        | ------------------------------------ | ------------------ | ------------------------------------------------------------------------- |
        | **Buybox Lost While Advertising**    | Alert band 85 / 60 | Buybox Lost While Advertising, broken down by row.                        |
        | **Cancellation Rate**                | Alert band 1 / 3   | Orders in a cancelled OrderStage ÷ total.                                 |
        | **Catalogue Drift vs Marketplace**   | Merchant rule      | Catalogue Drift vs Marketplace, broken down by row.                       |
        | **Failed Revisions**                 | Merchant rule      | MarketPlaceListingDetails.RevisionResponse LIKE '%error%'.                |
        | **Low-Stock SKUs**                   | Alert band 5 / 50  | MasterQuantity WHERE AvailableQuantity BETWEEN 1 AND low-stock threshold. |
        | **OOS SKUs With Active Ad Spend**    | Alert band 0 / 5   | OOS SKUs With Active Ad Spend, broken down by row.                        |
        | **Out-of-Stock SKUs**                | Alert band 0 / 5   | MasterQuantity WHERE AvailableQuantity \<= 0.                             |
        | **Oversell Risk vs Marketplace Qty** | Alert band 0 / 5   | Description pending editorial review; the signal is live.                 |
        | **Oversell-Risk SKUs**               | Alert band 0 / 5   | MasterQuantity WHERE InfiniteQuantity = 1 AND AvailableQuantity \<= 0.    |
        | **Stockout Spike**                   | Alert band 0 / 5   | Alerts for Stockout Spike.                                                |
      </Accordion>

      <Accordion title="Grow revenue (7 signals)">
        | Signal                   | Alert behaviour    | What it tracks                                                                                                  |
        | ------------------------ | ------------------ | --------------------------------------------------------------------------------------------------------------- |
        | **Average Order Value**  | Alert band 0 / -5  | revenue ÷ distinct orders.                                                                                      |
        | **Gross Margin %**       | Alert band 0 / -3  | (net revenue − COGS) ÷ net revenue = (per-order TotalExVAT − line ProductCost) ÷ TotalExVAT. Shipping excluded. |
        | **Net Revenue (ex VAT)** | Watch only         | SUM(Report\_SalesReport.TotalExVAT).                                                                            |
        | **Revenue by Channel**   | Watch only         | Revenue grouped by Report\_SalesReport.OrderSource.                                                             |
        | **Total Orders**         | Alert band 0 / -10 | COUNT(DISTINCT Report\_SalesReport.OrderNumber).                                                                |
        | **Total Revenue**        | Alert band 0 / -5  | SUM(Report\_SalesReport.TotalIncVAT) WHERE Active=1, by OrderDate period.                                       |
        | **Units Sold**           | Watch only         | SUM(Report\_SalesReport.OrderQuantity).                                                                         |
      </Accordion>

      <Accordion title="Catalogue quality (5 signals)">
        | Signal                   | Alert behaviour  | What it tracks                                                            |
        | ------------------------ | ---------------- | ------------------------------------------------------------------------- |
        | **Active Listings**      | Watch only       | MarketPlaceListingDetails active rows, grouped by marketplace.            |
        | **Listing Error Rate**   | Alert band 1 / 5 | ProductStatus.Status = 0 (+ RevisionResponse errors) ÷ total active SKUs. |
        | **Listing Errors Spike** | Alert band 1 / 5 | Alerts for Listing Errors Spike.                                          |
        | **Overpriced SKUs**      | Merchant rule    | SUM(RepriceDailyReport.OverPricedCount) , losing buybox on price.         |
        | **Underpriced SKUs**     | Merchant rule    | SUM(RepriceDailyReport.UnderPricedCount) , margin left on table.          |
      </Accordion>
    </AccordionGroup>
  </Tab>

  <Tab title="Audit (18)">
    ### Audit risks and opportunities

    A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.

    <AccordionGroup>
      <Accordion title="Fulfillment rate below 90%">
        **Severity** critical · **Outcome** Protect revenue · **Fix status** Candidate remediation

        When more than 1 order in 10 is failing to reach fulfilment, customers have paid for goods that are not shipping on time; refunds, chargebacks and support load follow quickly.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `ECOM-FULFIL-001`
      </Accordion>

      <Accordion title="Oversell risk , infinite quantity with no stock">
        **Severity** critical · **Outcome** Protect revenue · **Fix status** Candidate remediation

        Infinite-quantity listings with no physical stock will oversell; every oversold order becomes a cancellation, a refund and reputation damage.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `CHOPS02`
      </Accordion>

      <Accordion title="Cancellation rate above 10% over 30d">
        **Severity** high · **Outcome** Protect revenue · **Fix status** Report only

        More than 1 in 10 orders is being cancelled. Unlike a return, a cancellation often means the customer changed their mind or hit a problem before the order even shipped, checkout friction, a payment failure, an unexpectedly long delivery estimate, which usually points to a fixable step in the order f

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `ECOM-CANCEL-001`
      </Accordion>

      <Accordion title="Listing failures (ProductStatus error)">
        **Severity** high · **Outcome** Run operations · **Fix status** Candidate remediation

        Listings failing to publish sit invisible on the channel; inventory is committed but nothing can sell.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `CHOPS03`
      </Accordion>

      <Accordion title="Order despatch backlog older than 48h">
        **Severity** high · **Outcome** Run operations · **Fix status** Candidate remediation

        A despatch backlog older than 48 hours breaches most marketplace SLAs and customer expectations simultaneously; late-shipment penalties follow.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `CHOPS08`
      </Accordion>

      <Accordion title="Out-of-stock SKUs with open demand">
        **Severity** high · **Outcome** Protect revenue · **Fix status** Candidate remediation

        Out-of-stock SKUs with open demand are sales the store is actively turning away; replenishment or substitution recovers them.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `CHOPS01`
      </Accordion>

      <Accordion title="Refund rate above 5% over 30d">
        **Severity** high · **Outcome** Protect revenue · **Fix status** Candidate remediation

        More than 1 in 20 orders is being refunded. Beyond the direct revenue loss, this rate also carries payment-cost consequences, processors and payment gateways watch refund and dispute rates, and a sustained high rate can affect processing terms independent of the lost sale itself.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `ECOM-REFUND-001`
      </Accordion>

      <Accordion title="Discount > 20% of revenue (margin erosion)">
        **Severity** medium · **Outcome** Grow revenue · **Fix status** Report only

        Discounting above roughly 20 percent of revenue erodes margin quickly, often without lifting volume enough to pay for itself, and trains customers to wait for codes.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `ECOM-DISCOUNT-001`
      </Accordion>

      <Accordion title="Failed marketplace revisions">
        **Severity** medium · **Outcome** Protect revenue · **Fix status** Report only

        Failed marketplace revisions mean price or content changes silently did not apply; the channel is showing stale data customers act on.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `CHOPS04`
      </Accordion>

      <Accordion title="Products with zero or negative stock">
        **Severity** medium · **Outcome** Grow revenue · **Fix status** Candidate remediation

        Every product at zero or negative stock is a page a customer can still find, still add to cart in some storefront setups, and still be disappointed by. Zero-stock listings that stay live also keep spending any ad budget or SEO ranking pointed at them, driving traffic to a product nobody can actually

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `ECOM-INVENTORY-001`
      </Accordion>

      <Accordion title="Repeat-customer rate below 20%">
        **Severity** medium · **Outcome** Grow revenue · **Fix status** Report only

        Fewer than 1 in 5 customers comes back for a second order. Acquiring a first-time customer is almost always the most expensive part of earning their business, so a repeat rate this low means the store is paying that acquisition cost repeatedly instead of earning a second (cheaper) sale from customer

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `ECOM-CUSTOMER-001`
      </Accordion>

      <Accordion title="Repricer coverage gap on active Amazon SKUs">
        **Severity** medium · **Outcome** Catalogue quality · **Fix status** Candidate remediation

        Active Amazon SKUs outside repricer coverage sit at static prices while competitors move; Buy Box share erodes quietly.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `CHOPS09`
      </Accordion>

      <Accordion title="SKUs without cost price (margin blind spot)">
        **Severity** medium · **Outcome** Grow revenue · **Fix status** Candidate remediation

        SKUs without cost prices make margin invisible; repricers and promotions then optimise revenue while possibly destroying profit.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `CHOPS05`
      </Accordion>

      <Accordion title="Products missing SEO title">
        **Severity** low · **Outcome** Grow revenue · **Fix status** Prepared fix

        Products without SEO titles compete in search under their bare product names; pages that could rank for buying keywords stay invisible.

        A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.

        Reference: `ECOM-CATALOGUE-002`
      </Accordion>

      <Accordion title="Products missing description">
        **Severity** low · **Outcome** Grow revenue · **Fix status** Candidate remediation

        A product with no description gives a shopper nothing to evaluate beyond a photo and a price. It also gives search engines almost nothing to index, so these products are simultaneously converting worse for visitors who do find them and ranking worse in organic search for anyone who has not.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `ECOM-CATALOGUE-001`
      </Accordion>

      <Accordion title="SKUs without dimensions / weight (courier rating gap)">
        **Severity** low · **Outcome** Customer experience · **Fix status** Candidate remediation

        Weight-based shipping cannot quote correctly for products without weights, causing checkout errors or mispriced delivery. Irrelevant for flat-rate stores, which is worth recording as a business rule so this never nags.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `CHOPS06`
      </Accordion>

      <Accordion title="SKUs without images">
        **Severity** low · **Outcome** Catalogue quality · **Fix status** Candidate remediation

        Products without images barely convert; shoppers skip listings they cannot see.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `CHOPS07`
      </Accordion>

      <Accordion title="Stale inventory with stock on hand (no 30d sales)">
        **Severity** low · **Outcome** Run operations · **Fix status** Candidate remediation

        Stock with no sales in 30 days ties up capital and storage; flagging it early feeds markdown or clearance decisions.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `CHOPS10`
      </Accordion>
    </AccordionGroup>
  </Tab>

  <Tab title="Automate">
    ### Automate approved work

    Vortex IQ is integrated with **12 read** and **0 write** operations across companydetails, inventorys, invoices, marketplacelistingdetails, masterquantitys, order details on CloudHub Insights. Combine them with anything from the **over 13,000 operations across more than 200 connectors** to automate the work in your own words.

    Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.

    [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=cloudhub-insights)

    #### Ready to build your first CloudHub Insights workflow

    Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

    <Accordion title="Browse the operations you can build with">
      | Resource                  | Read operations | Write operations |
      | ------------------------- | --------------- | ---------------- |
      | companydetails            | 1               | 0                |
      | inventorys                | 1               | 0                |
      | invoices                  | 1               | 0                |
      | marketplacelistingdetails | 1               | 0                |
      | masterquantitys           | 1               | 0                |
      | order details             | 1               | 0                |
      | order stages              | 1               | 0                |
      | order stagechangelogs     | 1               | 0                |

      Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.
    </Accordion>
  </Tab>
</Tabs>