> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.
# Amazon Ads on Vortex IQ
> Monitor Amazon Ads campaign performance and spend efficiency, and catch tracking or pacing problems before budget is wasted.
Monitor Amazon Ads campaign performance and spend efficiency, and catch tracking or pacing problems before budget is wasted.
[Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) · [View setup guide](/integrations/amazon-ads) · [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=amazon-ads)
performance signals
automated checks
prepared fixes
proven workflows
API operations
### What you can achieve
Capabilities are grouped around merchant outcomes, not API terminology.
Monitor orders, fulfilment, delivery and settlement.
Find failures, leaks and risks before they cost sales.
Improve discovery, conversion, campaigns and repeat purchase.
Identify missing, inconsistent or outdated product data.
Find storefront, speed, accessibility and journey problems.
Keep tracking, access and change under governed control.
### From connection to verified outcome
The controlled sequence every capability follows. Nothing changes a connected system without the approval step.
Authorise the source. Scopes are shown before access is granted.
Watch the signals against your own baselines, not universal defaults.
Run checks and gather evidence specific to your store.
Explain what happened, why it matters and the proposed action.
You review scope, risk and reversibility before anything changes.
Apply through governed connector operations.
Confirm the intended result and keep the receipt.
No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.
### Monitor performance
93 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.
| Signal | Alert behaviour | What it tracks |
| ----------------------------------------- | ------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------ |
| **All Conversions** | Watch only | Description pending editorial review; the signal is live. |
| **Audience Overlap (AMC)** | Watch only | % of DSP-reached audiences that also saw Sponsored Products / Brands creative - true unduplicated reach. |
| **Branded Harvest Candidates** | Watch only | Branded search terms surfaced in auto campaigns - defensive harvest, claim before competitors do. |
| **CPC by Campaign** | Watch only | CPC by Campaign. |
| **CTR by Campaign** | Watch only | CTR by Campaign. |
| **Campaign Comparison** | Watch only | Campaign Comparison, broken down by row. |
| **Clicks vs Conversions** | Watch only | Description pending editorial review; the signal is live. |
| **Conversion Actions Breakdown** | Watch only | Conversion Actions Breakdown. |
| **Conversion Drop Alert** | Watch only | Description pending editorial review; the signal is live. |
| **Conversion Funnel** | Watch only | Conversion Funnel, stage by stage. |
| **Conversion Lag** | Watch only | Conversion Lag, compared across items. |
| **Conversion Rate Trend** | Watch only | Description pending editorial review; the signal is live. |
| **Conversion Rate by Campaign** | Watch only | Conversion Rate by Campaign. |
| **Conversion Rate by Device** | Watch only | Conversion Rate by Device. |
| **Conversions Trend** | Watch only | Description pending editorial review; the signal is live. |
| **Conversions by Campaign** | Watch only | Conversions by Campaign. |
| **Conversions by Country** | Watch only | Description pending editorial review; the signal is live. |
| **Conversions by Day of Week** | Watch only | Conversions by Day of Week. |
| **Conversions by Device** | Watch only | Conversions by Device. |
| **Conversions by Hour** | Watch only | Description pending editorial review; the signal is live. |
| **DSP Audience Reach** | Watch only | Description pending editorial review; the signal is live. |
| **DSP Creative Fatigue Alert** | Merchant rule | Creatives whose frequency exceeds 5/audience and whose CTR has dropped >25% vs prior period - refresh the asset. |
| **DSP Retargeting Reach** | Watch only | Description pending editorial review; the signal is live. |
| **Harvest Promotion Lift** | Watch only | Description pending editorial review; the signal is live. |
| **Harvest Queue (ready to promote)** | Watch only | Auto-campaign search terms with >2 orders + ROAS > target that have not yet been promoted to manual targeting. Promote weekly. |
| **Harvest Velocity** | Watch only | Harvest Velocity over time. |
| **Harvest Velocity Trend** | Watch only | Weekly count of terms promoted out of auto-campaigns. Tracks whether the buyer is keeping the harvest queue clear. |
| **Keyword Catalogue** | Watch only | Active keywords (text, match type, state, bid) from /sp/keywords/list. Amazon does not expose per-keyword spend/conversions/CTR on this endpoint, so t |
| **Landing Page Revenue** | Watch only | Landing Page Revenue, broken down by row. |
| **Negative-Keyword Candidates** | Watch only | Search terms with >\$X spend and zero conversions - wasted spend that's recoverable on next sweep. |
| **Oldest Unpromoted Harvest Term** | Merchant rule | Days since the oldest qualifying search term entered the harvest queue without being promoted. |
| **Organic Lift from Ads** | Watch only | % of organic-rank growth attributable to recent ad activity - the long-tail value of Sponsored Brands. |
| **Overspending Campaigns** | Watch only | Overspending Campaigns, broken down by row. |
| **Promotion Conversion Lift** | Merchant rule | Average conversion-rate uplift on terms after promotion to manual exact targeting (vs auto baseline). |
| **ROAS** | Alert band 3 / 1.5 | Description pending editorial review; the signal is live. |
| **ROAS Trend** | Watch only | Description pending editorial review; the signal is live. |
| **ROAS by Campaign** | Watch only | ROAS by Campaign. |
| **ROAS by Day of Week** | Watch only | ROAS by Day of Week. |
| **ROAS by Device** | Watch only | ROAS by Device. |
| **ROAS by Region** | Watch only | ROAS by Region. |
| **Revenue by Campaign** | Watch only | Revenue by Campaign. |
| **Search Terms Ready to Promote** | Watch only | Description pending editorial review; the signal is live. |
| **Search Terms Report** | Watch only | Search Terms Report, broken down by row. |
| **Search-Term Harvest Candidates** | Watch only | Auto-campaign search terms with >2 orders that haven't been promoted to manual targeting yet - recurring value. |
| **Spend by Campaign** | Watch only | Spend by Campaign. |
| **Sponsored Brands Halo Effect** | Watch only | VXCORE-268: Sponsored Brands share of total ad-attributed sales (SB sales ÷ total SP+SB+SD sales) - a directional spend-mix proxy, NOT a measured lift |
| **TACOS** | Watch only | Total ACOS - ad spend ÷ total sales (organic + ads). Tracks whether advertising is lifting the whole pie or just shifting attribution. |
| **Top Cities by Conversions** | Watch only | Top Cities by Conversions. |
| **Top Performing Campaigns** | Watch only | Top Performing Campaigns, broken down by row. |
| **Total Revenue** | Watch only | Description pending editorial review; the signal is live. |
| **Underspending Campaigns** | Watch only | Underspending Campaigns, broken down by row. |
| **Wasted Spend (Negative-KW Candidates)** | Alert band 5 / 50 | Roll up of spend on zero-converting search terms - recoverable next sweep. |
| **Worst Performing Campaigns** | Watch only | Campaigns with ROAS below 1 over the trailing 30 days - pause or renegotiate bids. The archetype's second condition (CPA more than double a merchant t |
| **Zero-Conversion Spend** | Watch only | Description pending editorial review; the signal is live. |
| Signal | Alert behaviour | What it tracks |
| ---------------------------------- | ------------------ | --------------------------------------------------------------------------------------------------------------------------------------- |
| **Active Ads on No-Buy-Box ASINs** | Alert band 5 / 50 | Ad clicks land on a Buy-Box you don't own - competitor wins the sale, you paid for the click. |
| **Bid-Modifier Coverage** | Watch only | Description pending editorial review; the signal is live. |
| **Branded vs Non-Branded Mix** | Watch only | Branded vs Non-Branded Mix, shown by share. |
| **Branded vs Non-Branded Spend** | Watch only | Branded vs Non-Branded Spend, shown by share. |
| **Budget Utilisation** | Alert band 70 / 30 | Description pending editorial review; the signal is live. |
| **CPA Trend** | Watch only | Description pending editorial review; the signal is live. |
| **CPA by Keyword** | Watch only | CPA by Keyword. |
| **CPC Anomaly** | Watch only | Description pending editorial review; the signal is live. |
| **CPC Spike Detection** | Watch only | Description pending editorial review; the signal is live. |
| **CPC Trend** | Alert band 0 / 25 | Description pending editorial review; the signal is live. |
| **CTR Trend** | Watch only | Description pending editorial review; the signal is live. |
| **CTR by Keyword** | Watch only | CTR by Keyword. |
| **DSP Reach** | Watch only | Description pending editorial review; the signal is live. |
| **DSP vs Sponsored Spend** | Watch only | DSP vs Sponsored Spend, shown by share. |
| **DSP vs Sponsored Spend Mix** | Watch only | Spend split between DSP and Sponsored surfaces - rebalances when DSP retargeting underperforms or upper-funnel spend is over-allocated. |
| **Impression Share** | Alert band 70 / 40 | Description pending editorial review; the signal is live. |
| **Impressions Trend** | Watch only | Description pending editorial review; the signal is live. |
| **Quality Score Distribution** | Alert band 7 / 4 | Quality Score Distribution, compared across items. |
| **Spend Anomaly** | Watch only | Description pending editorial review; the signal is live. |
| **Spend Over Time** | Alert band 0 / -10 | Description pending editorial review; the signal is live. |
| **Spend vs Budget** | Watch only | Description pending editorial review; the signal is live. |
| **Top Keywords by Spend** | Watch only | Top Keywords by Spend. |
| **Total Spend** | Watch only | Description pending editorial review; the signal is live. |
| **Wasted Spend** | Watch only | Description pending editorial review; the signal is live. |
| Signal | Alert behaviour | What it tracks |
| ---------------------------- | --------------- | --------------------------------------------------------- |
| **CPA by Region** | Watch only | CPA by Region. |
| **CPC by Device** | Watch only | CPC by Device. |
| **CPC by Hour** | Watch only | CPC by Hour over time. |
| **CTR by Device** | Watch only | CTR by Device. |
| **CTR by Region** | Watch only | CTR by Region. |
| **Landing Page CPC** | Watch only | Landing Page CPC, broken down by row. |
| **Landing Page Conv. Rate** | Watch only | Landing Page Conv. Rate, broken down by row. |
| **Landing Page Performance** | Watch only | Landing Page Performance, broken down by row. |
| **Spend by Country** | Watch only | Description pending editorial review; the signal is live. |
| **Spend by Device** | Watch only | Spend by Device. |
| **Spend by Hour** | Watch only | Spend by Hour. |
| Signal | Alert behaviour | What it tracks |
| ----------------------------------- | ----------------- | ------------------------------------------------------------------------------------- |
| **Active Ads on Out-of-Stock SKUs** | Alert band 5 / 50 | Spend on ASINs that can't convert. Pause immediately or reroute to in-stock siblings. |
| **CTR Decline Alert** | Watch only | Description pending editorial review; the signal is live. |
| **Non-Branded Harvest Candidates** | Watch only | Non-branded harvest = new acquisition surface. Higher value but higher bid risk. |
| Signal | Alert behaviour | What it tracks |
| -------- | ------------------ | ----------------------------------------------------------------------------------------------------------------- |
| **ACOS** | Alert band 25 / 40 | Advertising Cost of Sales - ad spend ÷ attributed sales. Below category benchmark = profitable; above = bleeding. |
### Audit risks and opportunities
A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.
**Severity** critical · **Outcome** Grow revenue · **Fix status** Report only
Over 100 clicks with zero recorded conversions almost never means genuinely zero sales; it means the ad platform cannot see the sales that are happening. Every bid strategy that optimises toward conversions is currently optimising against no signal at all, which makes the campaign's spend effectivel
Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.
Reference: `AD-TRACK-002`
**Severity** critical · **Outcome** Grow revenue · **Fix status** Candidate remediation
A campaign returning less than $1 of revenue for every $1 spent is losing money on every dollar put into it, before accounting for product cost or fulfilment. Over 30 days that is not a bad day, it is a sustained drain on ad budget that could be funding a campaign that actually returns a profit.
A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.
Reference: `AD-SPEND-001`
**Severity** high · **Outcome** Control risk and change · **Fix status** Report only
Ads landing without UTM tags cannot be attributed, so the spend disappears from every report and the channel looks worse than it is.
Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.
Reference: `AD-TRACK-001`
**Severity** medium · **Outcome** Grow revenue · **Fix status** Candidate remediation
More than 80% of this month's budget is gone before the month is half over. At this pace the campaign runs out of budget and stops serving for the back half of the month, losing whatever sales it would have driven during that gap.
A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.
Reference: `AD-SPEND-002`
**Severity** medium · **Outcome** Grow revenue · **Fix status** Candidate remediation
A disapproved ad stops serving immediately, so any budget allocated to it is not reaching anyone. If it sits in an active campaign unnoticed, the campaign quietly loses reach and volume with no error visible outside the ad platform itself.
A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.
Reference: `AD-CREATIVE-001`
#### Build your own automated fixes
Turn any finding into an automated fix with a Vortex IQ workflow: **over 13,000 read and write operations across more than 200 connectors** are available as building blocks, with approval, verification and rollback on every change.
### Automate approved work
Vortex IQ is integrated with **87 read** and **140 write** operations across budgetrules, adgroups, campaign budgetrules, targets, campaigns, keywords on Amazon Ads. Combine them with anything from the **over 13,000 operations across more than 200 connectors** to automate the work in your own words.
Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.
[Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=amazon-ads)
#### Proven workflow templates (5)
**For** Performance marketing manager · **Ready to test**
forecasts over/underspend against plan and stages bounded reallocations for approval.
Also available on: Meta Ads (Facebook), Quora Ads, LinkedIn Ads, Microsoft Ads (Bing), Snapchat Ads, TikTok Ads, AdRoll, Criteo
Tested alongside: BigCommerce, Shopify, Microsoft Teams
Runs on a schedule or trigger. Any step that changes data pauses for approval, and results deliver to the configured destination with a run receipt.
**For** Performance marketing manager · **Ready to test**
detects declining response by creative/audience and opens a replacement brief.
Also available on: Meta Ads (Facebook), Quora Ads, LinkedIn Ads, Microsoft Ads (Bing), Snapchat Ads, TikTok Ads, AdRoll, Criteo
Tested alongside: BigCommerce, Shopify, Microsoft Teams
Runs on a schedule or trigger. Any step that changes data pauses for approval, and results deliver to the configured destination with a run receipt.
**For** Performance marketing manager · **Ready to test**
verifies ads, dates, URLs, tracking, inventory and storefront offer before spend begins.
Also available on: Meta Ads (Facebook), Quora Ads, LinkedIn Ads, Microsoft Ads (Bing), Snapchat Ads, TikTok Ads, AdRoll, Criteo
Tested alongside: BigCommerce, Shopify, Microsoft Teams
Runs on a schedule or trigger. Any step that changes data pauses for approval, and results deliver to the configured destination with a run receipt.
**For** Performance marketing manager · **Ready to test**
clusters irrelevant or expensive queries and drafts negative-keyword actions.
Also available on: Meta Ads (Facebook), Quora Ads, LinkedIn Ads, Microsoft Ads (Bing), Snapchat Ads, TikTok Ads, AdRoll, Criteo
Tested alongside: BigCommerce, Shopify, Microsoft Teams
Runs on a schedule or trigger. Any step that changes data pauses for approval, and results deliver to the configured destination with a run receipt.
**For** Performance marketing manager · **Ready to test**
alerts on spend with no meaningful outcomes and recommends pause, budget or targeting review.
Also available on: Meta Ads (Facebook), Quora Ads, LinkedIn Ads, Microsoft Ads (Bing), Snapchat Ads, TikTok Ads, AdRoll, Criteo
Tested alongside: BigCommerce, Shopify, Microsoft Teams
Runs on a schedule or trigger. Any step that changes data pauses for approval, and results deliver to the configured destination with a run receipt.
| Resource | Read operations | Write operations |
| -------------------- | --------------- | ---------------- |
| budgetrules | 6 | 5 |
| adgroups | 4 | 5 |
| campaign budgetrules | 3 | 6 |
| targets | 3 | 6 |
| campaigns | 3 | 5 |
| keywords | 2 | 5 |
| negativekeywords | 2 | 5 |
| negativetargets | 2 | 5 |
Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.
25 further designed workflows are in validation and become activatable only once proven against a live account. Prototypes are never presented as ready.